Overview
Stanley Solutions needed a WordPress website completed on a tight budget, with a focus on solid styling and clear content. The build used an older template approach but still required careful content structure and professional presentation.
Brief
The client wanted a practical site that explained services clearly, looked credible, and could be delivered quickly. The budget limited the scope of bespoke development, so the emphasis was on strong layout choices and content ethics rather than complex features.
Approach
We implemented a templated WordPress build with custom styling to align with the client’s brand. The site structure prioritises clarity: services are grouped logically, and key actions such as contact and quotations are easy to find.
Content was written and arranged with a focus on honesty and clarity. We avoided over-promising and kept the messaging direct, which supports trust. Headings and page layouts were kept consistent to make the site easy to navigate for first-time visitors.
The build was kept lightweight. We avoided heavy plugins and unnecessary animation to keep the site stable and responsive. This is particularly important for budget builds where long-term maintenance should remain simple.
We also added basic SEO structure through headings and internal links, which helps the client remain visible without ongoing technical work. The content is written to be clear and straightforward, matching the client’s expectations.
The site is set up so future updates can be handled without redesigns, which is important for a small business working within tight budgets.
Outcome
Stanley Solutions received a functional, well-structured website that supports their services without exceeding budget. The site presents the business clearly and provides a reliable point of contact for prospective clients.
Notes
This case study demonstrates that a budget-led WordPress build can still deliver credibility when content is structured carefully. By focusing on honest messaging and consistent layout, the site achieves its purpose without unnecessary complexity.
